Abrams Rothchild Announces New Model Agency Focused on Authentic Representation

Abrams Rothchild, a leader in the advertising and publishing industry, is proud to announce the launch of our very own model agency. With 14 years of experience and significant investment in utilizing models for advertising purposes, we are taking a bold step towards authenticity by hiring our own models directly.

Unlike traditional modeling agencies that prioritize super gorgeous individuals, our focus is on everyday people with sunny personalities. We believe that relatable faces and genuine expressions resonate more with consumers, particularly when promoting products such as cell phones, golf outings, or everyday groceries. Our aim is to present models in regular, everyday situations, moving away from glamour shots to more authentic representations.

Our new initiative stems from the understanding that the overwhelming majority of models are used in advertising. By hiring average, everyday people, we are ensuring that our advertisements reflect real life, making it easier for consumers to connect with the products and services we promote.

To attract and retain talent, Abrams Rothchild offers competitive rates starting at $35.00 an hour. This initiative not only provides opportunities for a diverse range of individuals to participate in the advertising industry but also aligns with our commitment to fostering a more inclusive and realistic portrayal of people in media.

Details on how to apply and sign up will be made available shortly. We encourage all interested individuals to stay tuned for further announcements.